Jaguar Land Rover (JLR) has exciting news for automotive enthusiasts: the Freelander brand is making a comeback, this time as an electric vehicle (EV) lineup. Let's dive into the details:

 The Rebirth of Freelander

1. Collaboration with Chery: JLR and Chery, their long-standing joint venture partner, have signed a Letter of Intent to license the Freelander brand to Chery Jaguar Land Rover (CJLR). This collaboration aims to strengthen CJLR's product offerings for the next era of electrification in China.

2. Distinctive EV Portfolio: Under this licensing agreement, CJLR will produce an advanced portfolio of electric vehicles exclusively under the Freelander name. These EVs will be based on Chery's EV architecture, combining Chery's expertise in the Chinese market with JLR's design strength.

3. China First, Global Next: Initially, the Freelander EVs will be sold in China through a dedicated retailer network. However, the plan is to eventually export these vehicles globally, offering a range of affordable EVs to consumers worldwide.

 A Brief History

- The original Freelander was a Land Rover vehicle produced from 1997 to 2015. It paved the way for the Discovery Sport, which succeeded it in 2016.

 Exciting Prospects

Adrian Mardell, JLR's CEO, expressed optimism about this strategic step: "Working together to develop new collaboration models for the world's largest and fastest-growing electric vehicle market, combined with the appeal of the Freelander brand, promises a very exciting future for CJLR."

Yin Tongyue, Chairman of Chery Group, echoed this sentiment: "The blend of Chery's advanced EV technology with the distinctive appeal of the Freelander brand will undoubtedly provide China and global consumers with a unique electric vehicle experience."

So, keep an eye out for the reborn Freelander EVs hitting the roads soon!